A Change of Heart

Think about the last time you changed your mind about something important. Why did you do it? Did someone tell you to change your mind? Did it happen suddenly, or was it a slow burn?

For me, it’s been a lifetime of rethinking. I grew up in a staunchly Republican household, and I’ve spent years reassessing my own beliefs. I decided that healthcare is a right when a friend had to choose between paying for their internet or paying their medical bills. I started supporting gun reform when a teacher broke down crying during a school shooter drill. And I embrace immigrants because my father is one, just as his father was before him.

Change rarely comes from a clever slogan or a well-rehearsed talking point.

It comes from connection.

Why Conversations Matter

That’s the heart of deep canvassing. Connection and kindness are the foundation of everything we do at Trust Brigade.

Most political conversations focus on issues: climate change, democracy, healthcare, justice. And those matter. But for many people, politics feels far away. When you’re trying to pay rent, keep a job, or raise kids, “climate change” or “democracy” can sound abstract.

Deep canvassing changes that. It connects issues to real life.

We don’t ask someone to vote for climate change, we help them think about how their sister in Arizona had to flee wildfires last year. We don’t talk about healthcare in the abstract, we talk about their son’s chronic illness and what it means to afford treatment. We don’t say “vote for democracy”, we remind them of the grandfather who fought in World War II and the values he carried home.

That’s how people change their hearts… and their habits. 

At its core, deep canvassing isn’t about debating. It’s about listening. We swap stories, find shared values, and connect a voter’s love for their people to their power at the ballot box.

And it works.

In 2024, infrequent left-leaning voters we reached turned out 14.5% more often than those we didn’t reach. That kind of impact is almost unheard of in voter engagement. It’s proof that empathy, not argument, is what moves people to act.

The Work Ahead

That’s why Trust Brigade is already out in Colorado’s Eighth Congressional District. We’re listening, learning, and changing hearts one doorstep at a time.

Our goals are simple but ambitious:

●     15,000 deep canvassing conversations by Election Day

●     1,000+ volunteers trained and engaged

●     $400,000 raised to power the fieldwork, data, and logistics that make it all possible

If we reach these goals, we’ll single-handedly make up the margin of victory in CD8. But only if we start now and only if we do it together.

Sign up now: trustbrigade.org/signup

Donate here: trustbrigade.org/donate 

Together, we can change hearts across Colorado.